Marko Macanovic

I’m a YouTube strategist and creative director with over 4 years of full-time experience helping 65+ channels grow across niches like tech, business, health, and entertainment. My role goes far beyond just “consulting.” I design and execute the systems that turn YouTube into a true growth engine—whether that means scaling a personal brand, driving leads for a business, or building authority in a competitive niche. My expertise covers the full content pipeline: research, ideation, titles, thumbnails, retention strategy, scripting, editing feedback, publishing, and performance analysis. I’ve managed 10–14 channels at once, led teams of writers, editors, thumbnail designers, and researchers, and guided creators through every stage of growth—from the first 1,000 subscribers to millions of views per month. What drives me is helping creators and businesses translate complex ideas into content people can’t stop watching—packaged to grab attention, structured to hold it, and optimized to grow audiences over the long term.