Santiago Mallea

I am a content creator, scriptwriter, and digital marketer who could never stop being a journalist. I am passionate about communication and creativity and have written over 200 scripts and blogs. From 2022 to 2024 I worked both as a content creator and Chief of Content for an American company, where besides managing my team, developing the content strategy, and auditing metrics and results; I was in charge of growing the company's YouTube channel. I wrote and edited hundreds of scripts (filmed most of them too,) and ensured they were both entertaining and educational, drove sales, and grew our desired community. YouTube is my field of expertise. First, because I use it since I was 10. Secondly, because it's the platform I've dedicated most of my professional work. And most importantly, because I'm genuinely interested about YouTube as a consolidated media. I follow the platform's constant updates, study how analytics and the algorithm change over time and look for the latest trends that other content creators are finding successful so I can understand and replicate them. I care about YouTube and content creation, and my guarantee is that I always commit to delivering quality content that I can feel proud of. But aside from that, a fun fact is that I know every line from Back to The Future, even though I guess you guys aren't ready for that yet (but your kids are gonna love it.)