Santiago Mallea

As CCO, I led the digital content strategy. My role involved managing a team of up to four people, planning and executing digital marketing campaigns, and overseeing the creation and optimization of content for both our blog and YouTube channel. I utilized various analytical tools and metrics to ensure our content reached and resonated with our target audience and closely collaborated with other departments to integrate their needs into our content schedule.

I was responsible for developing and planning content aimed at expanding the company's brand as a media company and organically converting clients. My responsibilities included writing and publishing SEO-friendly blogs, identifying topics of interest for our audience, writing dynamic and educational scripts for our YouTube channel, creating audiovisual content for social media, and analyzing metrics across all platforms (YouTube, Instagram, TikTok, Meta, Google Analytics, and UberSuggest).