Jason Al-Samarrie

Created thumbnails and SEO metadata. Managed Content Owner assets library and 3rd party claims. Trained Content Managers to run the The Hollywood Reporter and Billboard News channels. Worked directly with our Partner Manager at YouTube on analytical insight, upcoming platform features, content strategy, and partner opportunities. Successfully arbitrated between MRC and YouTube’s legal teams to sign the YouTube Space – LA agreement, allowing professional production at greatly reduced cost.

Began career in content management and got YouTube Audience Development certified. Managed multiple YouTube channels as well as AOL ON and Kaltura accounts. Created bi-weekly performance reports to assess audience engagement and channel growth as well as monthly network health and revenue reports. Worked directly with our Vice President of YouTube Audience Development who trained me for my certification.

Lead the owned media organic YouTube strategy. Worked with the Video Production team to produce creative breakthrough assets, manage project timelines, optimize deliverables, and hit publishing deadlines. Coordinated with our third-party vendors and influencers to ensure owned and paid media was aligned with our cross-platform strategy. Provided regular reports for internal and external stakeholders compiled with YouTube Analytics and pertinent data provided by the Paid and Social teams.