Xander Tosney

Produced high-performing short-form and long-form social video ads for mobile app products, specifically optimised for Facebook and Instagram. Planning and delivering paid social adverts for mobile app products. Optimising pacing, transitions, and visuals for mobile-first platforms. 500% average increase in views, generating 2M total views. 14% average click-through rate on social media ads. Leveraged AI video generation tools to accelerate production while maintaining brand-consistent quality

Produced over 100 motion graphics and animated video assets for product marketing demos and campaigns for collaborative social media marketing startups (XIRCLS and Axentra). Collaborated with marketing team to ensure visuals aligned with objectives and brand guidelines. Created engaging short-form video content optimised for social media platforms

Editing and optimising creator content for audience retention and watch time for multiple channels, previously including TheBadmintonZone (Badminton coaching) and PureGenex (Aesthetics Technologies). Integrating B-roll, motion graphics, and effects to increase engagement, generating over 140,000 views.