Matt Koval

Former creator who was recruited by YouTube to help build out their creator education department. During my 10 years inside the company, I held various roles around content strategy and creator education, including Lead Content Strategist, Manager of Creative Insights, Head Producer for the Creators channel, and Global Creator Liaison. I’m proud to say my teachings have scaled to tens of millions of creators – and probably to several competing platforms as well. Upon leaving YouTube & Google, I founded Creator Dynamics, a YouTube strategy firm that helps companies and organizations grow their YouTube channels using creator-based strategies.