Matt Koval

After 10 years working at YouTube, I started Creator Dynamics in 2023 to support companies and organizations with their YouTube growth.

Helping creators better understand YouTube's decisions – I developed this role inside YouTube and held it for two years before referring Rene Ritchie to take over.

Head video producer and content strategist for YouTube's official educational outlets, including the official Creators channel and Team YouTube channel. I led a team of producers, strategists and video editors in the creation of weekly videos across both channels. I took on critical projects myself as a director / editor, and sometimes on-camera talent.

Led a team of six content strategists who advised top creators, artists, and partners on building their audiences on YouTube. Our focus was content and programming strategy, along with education around new features of the platform.